Image

09:00 – 10:00 — Conference Registration

10:00 – 12:00 — Welcome Opening Speaches and Plenary Session (Hall B2, Kvarner)

Dogan Gursoy, Washington State University, (USA)

ARTIFICIAL INTELLIGENCE (AI) APPLICATIONS IN SERVICES MARKETING AND MANAGEMENT

Carlos Flavián, University of Zaragoza, (Spain)

THE FUTURE OF DATA: INTEGRATING AI AND IMMERSIVE TECH TO IMPROVE DATA COLLECTION AND PROCESSING

Raffaele Filieri, Audencia Business School, (France)

GREEN ELECTRONIC WORD-OF-MOUTH IN HOSPITALITY: THE BIG DATA OPPORTUNITY

12:00 – 12:30 — ☕ Coffee break

12:30 – 13:30 — Presentation of EU-Funded and Scientific Research Projects at the Faculty of Tourism and Hospitality Management

        • CROCUS Round Table: Creative Cultural Tourism in Rural and Border Areas – New Opportunities (Hall B7)
        • Final conference of the SMART BLUE TOURISM project (Hall B2, Kvarner)
        • Presentation of EU Project SITE (Entrance Hall, Faculty lobby)
        • Presentation of EU Project MARINET (Entrance Hall, Faculty lobby)
        • Presentation of EU Project HyPro4st (Entrance Hall, Faculty lobby)

13:30 – 14:00 — Experience the Latest VR Hotel Demo (Entrance Hall, Faculty lobby)

14:00 – 15:00 — 🍽️ Lunch Break

15:00 – 17:00 — Special Session chaired by Larry Dwyer (Hall B2, Kvarner)

Why Tourism Degrowth Should be Taken Seriously

Mia Poledica

SUSTAINABLE SYNERGY: IMPLEMENTING TQM FOR RESILIENT TOURIST DESTINATIONS AND ORGANIZATIONS

Valeriia Kostynets

SUSTAINABLE HOSPITALITY: HOW GREEN TRANSFORMATION ENHANCES BRAND PERCEPTION AND REDUCES FOOD WASTE

Tihana Cegur Radović, Márcio Ribeiro Martins and Draženka Birkić

CAMPING TOURISM EXPERIENCE, SATISFACTION, LOYALTY AND SITE-SPECIFIC ENVIRONMENTALLY RESPONSIBLE BEHAVIOUR: AN EMPIRICAL STUDY FROM CROATIA

Katalin Lőrincz, Zsofia Papp, Agnes Raffay-Danyi

CULTURAL AND CREATIVE TOURISM AS CATALYSTS FOR RURAL DEVELOPMENT IN THE HUNGARIAN-SLOVENIAN BORDERLANDS

15:00 – 17:00 — Session II (Hall B7) | Chair: Antonios Giannopoulos

Anamarija Marošević and Marko Perić

THE POTENTIAL OF SPORTS HERITAGE FOR TOURISM – A CASE STUDY OF THE CITY OF ZADAR

Ozren Rafajac, Sven Darrer and Demir Barić

A PILOT STUDY ON WASTE MANAGEMENT ATTITUDES IN CROATIAN NAUTICAL MARINAS

Hrvoje Grofelnik

RESEARCH CHALLENGES AND TOURISM OPPORTUNITIES IN RIVER-PROTECTED AREAS

Sabina Hodžić, Lan Umek and Dejan Ravšelj

SUSTAINABLE TOURISM DEVELOPMENT AND FINANCIAL INSTRUMENTS: BIBLIOMETRIC ANALYSIS OF RESEARCH TRENDS

Tilen Smajla and Mojca Kompara Lukančič

SLOVENIAN TOURISM STUDENTS' VIEWS ON THE USE OF ARTIFICIAL INTELLIGENCE IN LSP LEARNING

Jana Heimel, Franziska Drescher and Abital Gkekas

MORE THAN JUST TRAVELING LOW BUDGET – USER EXPERIENCE AND MOTIVATION FOR HOSPITALITY SHARING PLATFORMS

15:00 – 17:00 — Session III (Hall B5) | Chair: Nataša Kovačić

Diamantis Angelopoulos, Antonios Giannopoulos, Evangelos, Christou and Ioannis Assiouras

AI-GENERATED HUMOR IN HOSPITALITY SERVICES: EMERGING INSIGHTS AND FUTURE DIRECTIONS IN TOURISM MARKETING RESEARCH

Sarp Kumlu, Ipek Itir Can, Vedran Zubović and Emre Ozan Aksoz

ADDRESSING FATIGUE IN MODERN TRAVEL EXPERIENCES: REFLECTIONS OF TECHNOLOGY

Gönül Akın, Sarp Tahsi̇n Kumlu and Berkant Yilmaz

THE ROLE OF TRADITIONAL AND DIGITAL LEISURE ACTIVITIES IN AIRLINE CHOICE FOR LONG-HAUL FLIGHTS

Ciprian Simut, Florica Ortan, Julien Kiss and Ramona Simut

THE IMPACT OF DIGITALIZATION AND EDUCATION ON TOURISM REVENUE IN CENTRAL AND EASTERN EUROPE. AN ARDL APPROACH

Vanja Krajinović, Danijela Ferjanić Hodak and Antonio Vlahov

ACCESSIBLE TOURISM AND TECHNOLOGY: ENHANCING EXPERIENCES OF BLIND AND VISUALLY IMPAIRED MUSEUM VISITORS

Rade Ratković and Dragana Zečević

THE ROLE OF ARTIFICIAL INTELLIGENCE IN HOSPITALITY INDUSTRY IN MONTENEGRO

15:00 – 17:00 — Session IV (Hall A2) | Chair: Goran Karanović

Ives Vodanović Lukić, Nora Mustać and Ksenija Tokić

FROM FAIRY TALES TO LITERARY TOURISM: ENHANCING OGULIN’S TOURIST APPEAL

Ives Vodanović Lukić

SACRED SUSTAINABILITY: THE CATHOLIC CHURCH’S REFLECTIONS ON TOURISM AND ITS FUTURE

Vanessa Guerra-Lombardi, Tamara Floričić and Sara García-Altmann

IMPLEMENTATION IN THE HOTEL INDUSTRY: PERSPECTIVES ON FUTURE PROFESSIONALS’ COMPETENCIES

Bojan Hodap and Mislav Šimunić

THE ANALYSIS OF SOFTWARE APPLICATION FOR BERTH BOOKING IN NAUTICAL TOURISM PORTS

Josip Horvat and Elvis Mujačević

OPPORTUNITIES AND CHALLENGES OF USING CRYPTOCURRENCIES IN TOURISM CONSUMPTION – A LOCAL COMMUNITY PERSPECTIVE

Mario Alempijević and Mislav Šimunić

ANALYSIS OF ADVANTAGES AND DISADVANTAGES OF TWO DIFFERENT SOFTWARE SOLUTIONS FOR DAILY RECORDING OF SHIPS IN NAUTICAL TOURISM PORTS

20:00 — ToSEE 2025 Networking Dinner by the sea at Hotel Ičići