Raffaele Filieri (Ph.D.) is a Professor of Digital Marketing at the Marketing Department of Audencia Business School in France. His research focuses on consumer behaviour in digital settings, social media marketing, and technology adoption. Raffaele is Associate Editor of the Journal of Business Research, International Journal of Hospitality Management, Internet Research, and European Management Review. Prof. Filieri has published over 60 papers in leading marketing, sectorial, and information systems journals such as the Journal of Service Research, Tourism Management, Journal of Travel Research, Annals of Tourism Research, Marketing Letters, Journal of Interactive Marketing, Journal of Business Research, Information & Management, and many more.